Marketing: The Key to Increasing Sales

If no one knows about your product or service, how can they buy it? Awareness is the first principle in marketing. SCORE mentors will identify the basics to market your business and help to determine your target audience. You will learn marketing disciplines, budgeting, and the key elements to write marketing plans to reach your specific audience.

Suggested attendees: People who already have a business and others who are starting a new business.

* Developing a marketing plan

* Performing market research

* Pricing

* Advertising and promotion

* Internet marketing

* Tracking results